If America’s Economy Is Winner-Take-All, Why Are Some Smaller Businesses Thriving?

Sep 05, 2017 If America’s Economy Is Winner-Take-All, Why Are Some Smaller Businesses Thriving?

Niche Marketing

This article discusses how the retail landscape has changed over the last 30 years.  However, it points out that margins have increased and that many small businesses are thriving by providing a better customer experience, a niche product or serving a hard to serve market, points that I make every day to my clients.

See the complete article at https://hbr.org/2017/09/if-americas-economy-is-winner-take-all-why-are-some-smaller-businesses-thriving?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29