This is the Time of Year for Small Business Customer Information Capture

Customer Info Capture

This article stresses the importance of capturing key customer information.  This is a point I make all the time.  I believe for most small businesses, the use of a Customer Relationship Management (CRM) system is critically important.  This is how you know how to personalize your marketing, understand the wants, needs and budgets of your customer and so much more.

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Bryan B Mason

Apollo Consulting Group