With this post, I am beginning a series on getting more customers. Most of my customers think that getting more customers is the answer to all of their problems. They are usually wrong in this respect because you need to get most of the other things right (product, service, quality, etc.) for you to keep all the new customers you are planning to get. In many cases though, getting more customers is often a key activity that needs to be accomplished, as long as it is the right kind of customers that you are trying to get. All that being said, here goes.
The first thing I want to say is that to be successful, you need to go out and get your customers, not wait for them to come to you (because you have a great mouse trap…). To do this, you need to have a strategy, a process to identify and exploit the methods that will work, and an understanding of all of the sales approaches or channels that might work for you.
I have already posted a lot about the need and effectiveness of having a marketing strategy, so I will start next week with what process you should use to identify the best marketing channels to exploit. In subsequent posts, I will discuss each channel in turn. Finally, once you have identified the best channel to use, and this takes your company to the next level, your growth will likely level off. This is because your company is much larger now, and you have diminishing returns on the channel you used. You will need to start again to identify the then most promising channels, and so on.