Effective Low-Cost Marketing Tips For Small Businesses

Marketing Tips

Here is a useful article with some marketing tips.  I especially like the idea of sponsoring a youth sports team for restaurants.  For specialized businesses serving a bigger geographic area, there are some other good ideas.

Small businesses do not always have a massive budget for marketing. For this reason, they simply cannot outspend the competition but rather have to be more creative and utilize other methods. The best marketing plans do not have to be expensive…

See the full article at:


My Article Published by the RI Small Business Journal – Improving the Customer Experience

Business Consultant

Improving the Customer Experience

An article I wrote was just published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe six steps small businesses can take to improve their customer’s experience.

Everybody knows that the experience a customer has with his or her purchase will factor significantly into a decision to do business with that company again.  Unhappy customers tend to tell their friends and that can tarnish your reputation.  A great experience can make that customer an ally or even an evangelist.

Here they are:

  1. Identify What Your Customers Want.
  2. Have a Chief Market Listener (the person at your company who listens to and talks with the online community).
  3. Have a Chief Customer Advocate (the person at your company who solved customer problems.
  4. Use Social Media as a Channel to Provide Customer Service.
  5. Build Good Will by helping customers get what they want, even if you don’t sell it.
  6. Deliver Customer Service that is tailored for each Type of Customer.

For more details, see the full article on page 13 of the October issue at


10 Mistakes Small Businesses Make When Preparing for a Busy Season

Business Consulting

Tips For Improving Profitability

This is a very good article on do’s and don’ts to maximize your small business profitability from the upcoming holiday season.  Ideas include maintaining your service level and advice on when and how much to discount.

See the full article at https://smallbiztrends.com/2017/11/small-business-holiday-season-mistakes.html

The holidays aren’t too far away, but they also aren’t right there, staring us in the face. This is the perfect time, before the rush but not too soon, where you can really start working on those holiday promotion plans. But as a small business you have to make sure…

Here’s How Small Businesses Beat the E-commerce Big Guys

Here is a useful article describing how to offer e-commerce capability and fulfillment with service that matches or exceeds the big boys while maintaining your company’s uniqueness.



Offer flawless service, and your customers will keep coming back.

Lately, e-commerce order and fulfillment seems dominated by Goliaths. In 2016, e-commerce giant Amazon set a new precedent — delivering more than two billion items for other merchants, double the number from just one year before. It may seem like Amazon is going to gobble up all of e-commerce any day now, but as more vendors default to FBA, Fulfillment by Amazon, I see a golden opportunity to embrace smallness…