Need more customers?
If you need more customers, or more importantly, more of the right kind of customers, you need an effective marketing strategy (and a marketing plan). Apollo’s marketing consultants can help. A marketing strategy is the framework by which a company increases sales and achieves a sustainable competitive advantage. It is based on a company’s Unique Selling Proposition (USP) which describes the unique benefit or benefits the customer gets from the company’s product or services. It defines why a customer would want to buy from you. These benefits must be meaningful to the customer. The marketing strategy also defines the groups of potential customers that would benefit from the product or service benefits. Apollo can conduct original market research and customer surveys to inform the development of your marketing strategy.
Building on the business strategy and/or Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, competitors are evaluated and their competitive positioning is identified.
To do this properly, there must be sufficient information derived from a review of customer needs, competitors, opportunities, consideration of all of the internal and external environmental factors, identification of constraints (resource and other) and the evaluation of other factors including technological, economic, legal or political. Apollo’s marketing consultants can assist you in creating or improving your company’s Unique Selling Proposition. It is how you are going to reach out to your targeted prospective customers and get them to buy from you. The USP is designed to differentiate your company’s products and services from the competition and to have them stand out in terms of competitive positioning.
Marketing strategies can be based on a large range of differentiating factors but they all boil down to what is unique about your offering (product quality, service, location, etc.). Apollo’s marketing consultants can help you determine what kind of strategy will be most effective for your company.
Completing the development of a marketing strategy is a critical prerequisite to the development of a successful marketing plan. Apollo can also assist you in the development of a marketing plan that will be used to carry out the strategy.
Call today or use the reply box for a free, no obligation consultation to find out how one of Apollo’s marketing consultants can assist your company in developing a marketing strategy.