I have been writing about the Apollo Profit Acceleration Technique™ for a while now. Here is your opportunity to learn more. I am going to be holding a free seminar where I will be explaining how this powerful technique can be used to improve the...
Please take a look at an article I wrote that was just published in the March edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Pick the Best Features for a New Product or Service. In this article, I...
Customer Relationship Management (CRM) Systems are often used to organize the sales activities of a company. In its most basic form, prospect information is entered in the system and reminders are set to follow up. Information will include the usual, name, title, company name, phone,...
A customer relationship management system (CRM) is a software package that allows a company to enter information about their customers and prospective customers and to keep notes and capture interactions such as emails back and forth. A key component of consistently providing excellent customer service is...
This seminar will help you understand how to figure out what features your customers really value and how much they are willing to pay. This in turn will help you drive sales, market share and profitability. Please join me for a free seminar. Date: Tuesday, April 9, 2019...
[caption id="attachment_9201" align="alignright" width="300"] The Result Of Product Feature Optimization[/caption] You may be challenged to figure out how to select from a range of features in the development of a new product or service. How are you supposed to understand what features your prospective customers really...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
My Article in the Rhode Island Small Business Journal on Getting More Customers – Part One Please take a look at an article I wrote that was just published in the January edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
Summary Over the last five posts I have reviewed some of the important factors that affect profitability. Step 1 – Reviewing Your Business Strategy and Marketing Strategy In the first post I discussed and I hope provided a compelling case to build a business strategy around fulfilling some...
