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Management Consulting for Small and Mid-sized Companies

Key Challenges of Starting a Cannabis Business If you are thinking of starting a new Cannabis growing business, there is a lot to understand just to get the product out the door and stay in legal compliance. Some Cannabis Grower Decisions to make: Whether to grow outdoors, in...

Why is Marijuana (Cannabis) Use Growing So Fast? Over the last decade, the medical benefits of marijuana (Cannabis) have been thoroughly documented. These include Amyotrophic Lateral Sclerosis (ALS/Lou Gehrig’s disease), Anxiety, Cancer, Cachexia, Crohn’s disease, Glaucoma, Hepatitis C and HIV/AIDS. In fact, the states that have...

Last time, we introduced the key concepts around understanding the marketing analytics process, the rationale being to help non-technical people understand why they are important and how to build out an analytics capability in your business based on that knowledge. We spoke about concepts such...

Marketing Cookies (AKA Tracking Cookies) are going away by January 2022 (thank goodness, not the cookies we eat).  Google is removing this from the Chrome browser and will no longer pass this information or any individual identity information to marketers.  This follows actions already taken...

Marketing Analytics Maturity Phases In -a recent post, Apollo founder Bryan Mason discussed the data needed to support advanced marketing analytics methods. In this series of posts, I will be discussing how to use this potentially enormous data stream across the four phases of the analytics...

Advanced Marketing Analytics Marketing analytics techniques are used to determine what marketing approaches are working and not working.  Once you know that, you can focus your efforts on what is working and therefore increase your overall marketing effectiveness. In order to gain insights that can be leveraged...

My work this year has shown me how the pandemic has affected companies very differently.  As you all know, industries depending on in person sales (restaurants, stores, etc.) have faced massive challenges to stay in business.  Other industries were much less affected.  It also showed...

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