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Management Consulting for Small and Mid-sized Companies

Every business owner wants to get more customers.  The question is how to get them.  Assuming that you already have both a marketing strategy and a unique selling proposition (i.e. the reason someone should buy from you), then the next step is to have a...

  Here  is an interesting article on inbound marketing. Is Inbound Marketing a Waste Of Time and Money?  https://smallbiztrends.com/2016/06/inbound-marketing-advice-for-small-business.html  ...

Personalized Marketing-Its not just for online companies but for any business selling to consumers.  It is the key to reduce over-discounting and in achieving high redemption rates on offers. The 3 Big Problems with Personalization in Online Sales and Marketing https://www.entrepreneur.com/article/288332  ...

  In a previous post, I provided an overview of the role of business modeling in improving profitability.  So in posts for the next several weeks, I will be providing examples of the kinds of insights business modeling provided and their impact on increasing profitability.   For a...

I can’t tell you how many contractors, plumbers, painters, electricians, woodworkers, cabinet makers, flooring contractors and specialty manufacturers I have worked with who leave a lot of money on the table because they don’t engage in formal estimating.  So much money, that many of these...

Most business owners believe that raising sales or lowering costs will lead to increased profits.  The reality is that it depends on many factors such as the cost of raising sales, the cost of providing additional units of a product or hours of a service,...

I would like to welcome everyone to our new blog.  I will be writing about topics of interest to owners and managers at small and mid-sized companies.  Key areas that I will cover include how to increase profitability, how to improve strategy  development and execution,...

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