Customer Relationship Management (CRM) Systems are often used to organize the sales activities of a company. In its most basic form, prospect information is entered in the system and reminders are set to follow up. Information will include the usual, name, title, company name, phone,...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
My Article in the Rhode Island Small Business Journal on Getting More Customers – Part One Please take a look at an article I wrote that was just published in the January edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
Step 2 – Getting More Customers Types of Customers Do you need more customers? While the answer is usually yes, the key question is what kinds of customers do you want. And key to answering that question is figuring out what kinds of customers are the most...
I have written a lot about how small business needs to create value, fill a niche, and overall differentiate yourself with your products and your service in order to stay relevant. If you are a small retailer, the products you select for sale can be...
Using existing platforms is about leveraging existing web sites, social media platforms and apps to get more customers. You can get your app in the app stores, build browser extensions for Chrome and Mozilla and get people to sign up and share their experiences through...
[caption id="attachment_8736" align="alignright" width="300"] Rates of Facebook Post Engagement[/caption] This article covers some key marketing trends for 2018. One of the most important is the movement to personalized content. Unfortunately, true personalized content requires that you know something about your customers individually and are able address...
[caption id="attachment_8730" align="alignright" width="417"] Publicity Stunts[/caption] Unconventional public relations are activities you do to gain good press that are not your run of the mill press releases. Generally, there are two kinds – publicity stunts and customer appreciation events/actions. Publicity stunts are things you do specifically to...
With community building, you make use of your user community by encouraging them to make connections which leads to relationships which is all designed to bring more customers into the fold. What you are aiming at is to spark evangelism by encouraging your most passionate...
