Marketing

I have written a lot about how small business needs to create value, fill a niche, and overall differentiate yourself with your products and your service in order to stay relevant.  If you are a small retailer, the products you select for sale can be...

Here are some good advertising ideas that can be done on a shoe string from Small Business Trends. See the complete article: https://smallbiztrends.com/2018/03/small-business-advertising-ideas.html   Bryan B Mason Apollo Consulting Group, Newport, RI...

[caption id="attachment_8884" align="alignright" width="300"] Buyer's Journey[/caption] With this article, I begin a series on understanding the Buyer’s Journey.  Sometime this is called the Buying Cycle.  It is important to understand the Buyer’s Journey so that you can provide the right information at the right time and...

[caption id="attachment_8869" align="alignright" width="275"] Marketing Plan Results[/caption] If you need more customers, or more importantly, more of the right kind of customers, you need a marketing plan. What is a marketing plan? It is a specific document that translates the marketing strategy into the actions to be taken...

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