[caption id="attachment_8942" align="alignright" width="300"] A Product With High Perceived Value[/caption] Mistake # 2 – You price based on what you need to make a profit It may seem that figuring out how much to charge so that you make a profit and then pricing accordingly is a...
One of the biggest mistakes small companies make is not raising prices every year or two. First of all, your costs are typically going up and you need to raise prices to get that money back. Otherwise your margins will fall and unless your sales...
[caption id="attachment_8934" align="alignright" width="300"] Pricing Strategy[/caption] Myth #1 – You need to price at or below your competitors. Especially for small companies, you need to differentiate your company and its products and price based on perceived value. Let’s face it, you will never be the low cost...
I am presenting on the topic of small business pricing strategies this Thursday evening 4/26/18 at the Newport Interactive Marketers meeting at The Parlor Restaurant, 200 Broadway, Newport RI 02840. Networking begins at 6:00 and my talk at 7:00. All are welcome. Hope to see...
I am being interviewed on Monday 4/23/2018 from 12:00 noon to 1:00 PM on WADK AM 1540 on “How to Price your Product or Service – The 5 top Myths and Mistakes”. You can also listen live at http://wadk.com/podcasts/-1540-live Bryan Mason...
This is a very good article on do’s and don’ts to maximize your small business profitability from the upcoming holiday season. Ideas include maintaining your service level and advice on when and how much to discount. See the full article at https://smallbiztrends.com/2017/11/small-business-holiday-season-mistakes.html The holidays aren’t too far away, but they...
I am very pleased to tell all of you about an article I wrote that was just published in the August edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe the initial interaction that a small business...
