Pricing Fast food restaurants use pricing to drive your behavior. Most people are familiar with a selection of food offerings at Fast Food restaurants that are heavily discounted. These have many names such as the Dollar Menu or the Value Menu, etc. The restaurants are trying...
For the next couple of posts, I will be telling you about how large companies use pricing to drive your behavior in ways that benefit them. Everyone is familiar with how most cars, SUVs and trucks come in different trim levels. The higher the trim level,...
An effective pricing strategy is one of the most powerful tools any company has to increase profitability. Very importantly, it is a business tool completely within your control. You can use pricing to drive customer behaviors into patterns that increase profitability. Specifically, pricing can be...
