Need Your Marketing Efforts To Work Better and Cost Less?
Apollo applies decades of experience to help achieve these marketing effectiveness goals in a number of ways:
Apollo consultants will review the data that is currently available and recommend a methodology for structuring the data to facilitate downstream data manipulation and analysis. Depending on the nature of the business problem as well as data currently available, Apollo can develop customer surveys that can be used to profile current customers and identify opportunities to attract new ones.
Apollo can take any data that a customer has, even something as simple as a customer list, and organize it in a manner that allows for analysis. We can then merge that information with any other data the customer has, such as customer sales data, data from a website, other advertising data, etc. This can in turn, be merged with publicly available external data, to create a complete view of your company’s customers.
Apollo can create custom reports that provide everything from summary data to campaign-specific results for each customer interaction. Most importantly, the reports we create will be designed to help solve the specific challenges each client faces by ensuring the reports are delivered in timely manner and address specific marketing issues.
Advanced Data Analysis
Apollo’s analytics consultants can use the data to answer any number of questions that customers have about their business and their customers such as:
Data Technology Services to Support Marketing Analytics
Key to the success of any advanced marketing analytics effort is having the right technology in place to facilitate it. Apollo can identify and manage the implementation of the appropriate mix of technologies needed for your situation. This can include interfaces to each data source (connectors, integrations), data lakes or data warehouses, identity resolution software (to bring data from multiple sources for the same person together), complex database design to make effective use of data across differing data platforms and types, use of artificial intelligence to support personalization as well as real time insights, dashboards, business intelligence and statistical tools. See Data Technology Services to Support Marketing Analytics for more information on this.
Because of the deep experience of its consultants, Apollo can not only support its small and mid-sized clients, but also advertising agencies which do not have access to in-house analytics resources. We can work with the agency of record (AOR) to supply analytics expertise that spans all marketing/advertising channels using the processes described above. See Marketing Analytics Services for Advertising Agencies.
Apollo can also help you develop a Marketing Strategy, a Marketing Plan or Optimize the Features of a New Product or Service (Conjoint Analysis).