Apollo offers the following five strategy development or planning services to assist your company with its strategy development and execution.
Business Strategy Development
One of the most important factors in business success is having an effective business strategy. An effective strategy brings together your business goals that when realized results in the creation of a valuable product or service (preferably one that creates a long term competitive advantage) and provides guidelines for the alignment of all of the resources needed.
As part of the development of business strategy, Apollo can examine your existing or prospective customer base, industries served, order profitability and customer profitability. Further, Apollo can identify what customer behaviors drive profitability. Combining this information with the results of a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, Apollo can make recommendations on products and key industries to serve/expand in to, areas of focus to pursue, etc. Getting the right combination of price, quality and service is critical. Apollo’s business consultants can help you develop your business strategy.
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Strategic Plan Development and Execution
A strategic plan translates the business strategy into an actionable plan that can be executed to achieve the results you are seeking. Importantly, it defines and is the result of the strategic planning process. It is a plan that is designed to direct energy and guide staff toward a shared goal in an ever-changing world. It emphasizes an understanding of how the environment is changing and will change and on developing organizational decisions that are responsive to these changes. Apollo’s business consultants can help you develop your strategic plan.
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Business Plan Development and Execution
New companies or companies that are planning to grow often make use of a business plan. Apollo’s business consultants can help you develop your business plan. A business plan provides the overall framework for a business to achieve its goals, typically over a period of several years.
A business plan, or long range plan, can be a valuable tool for planning capital expenditures and is often needed to obtain loans or investment capital. Apollo’s management consultants can bring a unique perspective to the development of your business plan and provide the analysis and market research that will enhance your plan’s effectiveness and credibility.
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Marketing Strategy Development
If you need more customers, or more importantly, more of the right kind of customers, you need an effective marketing strategy. Apollo’s marketing consultants can help. A marketing strategy is the framework by which a company increases sales and achieves a sustainable competitive advantage. It is based on a company’s Unique Selling Proposition (USP) which describes the unique benefit or benefits the customer gets from the company’s product or services. It defines why a customer would want to buy from you. These benefits must be meaningful to the customer. The marketing strategy also defines the groups of potential customers that would benefit from the product or service benefits.
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Marketing Plan Development and Execution
A marketing plan is a specific document that translates the marketing strategy into the actions to be taken to market a single or set of products or services. Apollo’s marketing consultants can work with your company to develop a new marketing plan, or improve the marketing plan you already have.
Apollo has developed our own five step process to develop an effective marketing plan.
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Based In Rhode Island, working with clients throughout Rhode Island and Eastern Massachusetts
Call (401) 862-6339 today for a free, no obligation consultation to find out how Apollo can assist your company in developing any of the above strategies.