Marketing Consultant Tag

Today I begin a five post series defining the five elements of marketing. Marketing Strategy Most of my clients need more customers, or more importantly, more of the right kind of customers.  The first step is to develop an effective marketing strategy.  A marketing strategy is the...

January 18, 2018 /

[caption id="attachment_8773" align="alignright" width="300"] Customer Info Capture[/caption] This article stresses the importance of capturing key customer information.  This is a point I make all the time.  I believe for most small businesses, the use of a Customer Relationship Management (CRM) system is critically important.  This is...

December 19, 2017 /
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