Around this time of year, and especially on new year’s day, a lot of small business owners reflect on their successes and challenges in the year just past. I like to ask two questions.
- Are you Over-Challenged and spend a lot of your time just putting out fires and managing your cash flow?
- Are you working too hard but not achieving the results that you want?
As a business consultant, my customers come to me with a range of challenges that they are trying to overcome. Some of the most common are the following:
- Need to get more customers
- Need to increase profits
- Need a roadmap to get their company to a successful future
- Not sure how to get their company to stand out above the crowd
- Losing money
- Poor cash flow
- Operational inefficiencies
- Poor customer service or poor customer responsiveness
- Need to figure out how to price their product or service
- Experiencing delays in launching new products or services
- Lack the control over operations they need
- Fragmented information for decision making
There are three main reasons that they are seeking help. The first is that they think they understand the problem but have been unsuccessful in overcoming it. The second is that they have come to understand that they don’t have the expertise to solve it. The third is that they don’t have the time to solve it.
As a business consultant, I have found that there is typically more than one problem going on at the same time and that the solution to one problem may compound a different problem cancelling out the positive effect the business owner was trying to achieve. I have also observed that many business owners have considerable expertise in creating their product or delivering their service but don’t necessarily have all the skills on their team to address issues they are unfamiliar with.
I resisted the urge for all of 2017 from having anything in my blog that looked like self promotion. With this post, I am going to make an exception and urge you to get some help to overcome your challenges and seize your opportunities rather than just chip away at your problems. After all, the definition of insanity is to do the same thing over and over and expect a different outcome.
I make it easy. I come to your location, and we discuss your challenges. I assess your situation and come back with an approach to untangle the issues and address them one by one. It costs you nothing and there is no pressure or obligation. So what are you waiting for?
I wish all of you great success in the new year.
Bryan B Mason
Apollo Consulting Group