A marketing strategy identifies your best customers and how to get more of them. If you need more customers, or more importantly, more of the right kind of customers, you need an effective marketing strategy (and a marketing plan). Apollo’s marketing consultants can help.
Market Research and Competitive Positioning
Apollo can conduct original market research and customer surveys to inform the development of your marketing strategy.
Building on the business strategy and/or Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, competitors are evaluated and their competitive positioning is identified.
To do this properly, there must be sufficient information derived from a review of customer needs, competitors, opportunities, consideration of all of the internal and external environmental factors, identification of constraints (resource and other) and the evaluation of other factors including technological, economic, legal or political. Apollo’s marketing consultants can assist you in creating or improving your company’s Unique Selling Proposition. It is how you are going to reach out to your targeted prospective customers and get them to buy from you. The USP is designed to differentiate your company’s products and services from the competition and to have them stand out in terms of competitive positioning.
Marketing strategies can be based on a large range of differentiating factors but they all boil down to what is unique about your offering (product quality, service, location, etc.). Apollo’s marketing consultants can help you determine what kind of strategy will be most effective for your company.