Apollo Consulting Group provides marketing analytics services to advertising agencies to assist with their projects or to provide a completely outsourced capability. All of Apollo’s services are directed to meet the goal of enhancing the client’s understanding of their customers as well as the effectiveness of marketing on their business.
On Demand Expertise to Mid-Sized Advertising Agencies – Many mid-sized advertising agencies have periods where their marketing analytics staff cannot meet the work load of current or prospective clients. In addition, their regular staff may not have the deep expertise necessary for the most demanding assignments. Apollo can provide assistance in these situations. Being able to access highly experienced on demand resources allows the agency to bid for and complete larger pieces of business.
Outsourced Marketing Analytics Department for Small Advertising Agencies – Smaller agencies may not have any marketing analytics staff at all. In this case, Apollo can provide a completely outsourced capability that the agency can offer to their clients as an additional service and profit center. By offering additional services, the agency can expand its revenue and profit as well as its footprint with clients.
Apollo’s services are designed to optimize the return on marketing investments in traditional and digital media and understand customer behavior for your clients. Apollo’s consultants can create and deliver impactful presentations that provide insights and recommendations for client audiences.
Apollo’s consultants have a successful track record in developing and delivering advanced analytics projects using statistical methods in advertising research, digital analytics, media mix modeling and marketing campaign analytics as well over 30 years’ experience in data mining, marketing analytics and economic analysis and modeling across multiple industries and data/modeling platforms.
Creating a Single view of the Customer – Taking data from multiple channels and customer touchpoints and combining them into a single view of the customer in the form of a database that reflects all interactions between client and customer. The data can be defined in terms of a single-channel campaign or can be more complex, reflecting more sophisticated marketing communications patterns.
Creating a Reporting Environment – Developing a reporting environment that allows the client to see KPI reporting across all marketing channels. We can recommend the appropriate metrics for each channel (i.e. impressions, sessions, other channel-specific metrics such as email opens/clicks, etc.). We will also work with a number of platforms, such as Excel/Access, Google Analytics, etc.
Advanced Marketing Analytics – Apollo’s consultants have extensive experience in applying advanced analytics techniques to data. We are adept at translating complex data into actionable marketing insights. Specific examples include, but are not limited to: