[caption id="attachment_8677" align="alignright" width="300"] Coupon Sites[/caption] Affiliate Programs are arrangements with companies or individuals to pay them for selling your product or providing qualified leads. In the retail world, companies like Amazon sell (and often warehouse and ship the product) the product and pay the affiliate company...
Here is a useful article describing three excellent business habits for small business owners. They are so simple and so true, but many business owners don’t do them consistently. You should! Read the full article at http://www.business2community.com/small-business/3-business-habits-master-small-business-owner-01930367#rSzil2jmy7hw9lY1.99...
[caption id="attachment_8668" align="alignright" width="300"] Networking Event[/caption] Sponsoring offline events such as conferences, networking events or even meetups can be a successful way to get more customers. These types of events allow you to engage directly with potential customers to more fully understand and validate your assumptions...
[caption id="attachment_8664" align="alignright" width="300"] Operational Improvement[/caption] This article has some great advice on overcoming some of the challenges of a growing company. I especially liked the discussion of growing technology and processes to better control an organization with more employees. In fact I have an upcoming...
[caption id="attachment_8660" align="alignright" width="234"] Satisfaction With Contractors[/caption] An article I wrote was just published in the September edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe the most important action that contractors can take to have satisfied customers. I...
Trade shows offer a good opportunity to showcase your products or services in person to prospective customers. They are generally designed to facilitate interactions between vendors and the events’ attendees. The first step in using trade shows is to identify potential trade shows that you might...
If you have a product or service that needs a lot of in person interaction to get a sale, then you need a repeatable sales approach and one or more people to carry it out. Basically you need a process to generate leads, qualify them...
[caption id="attachment_8648" align="alignright" width="300"] Improving the Customer Experience[/caption] A great article about Best Buy and how it has adapted to the competition by creating a great customer experience. I have over 20 posts on improving the customer experience just this year. It is really important for...
[caption id="attachment_8643" align="alignright" width="300"] Partnering With Other Companies[/caption] With partners, you are partnering with other companies to get customers where both partners get something out of the deal. These are the different forms partnering can take: Regular Partnerships – Two companies work together to give better benefits to...
I am very pleased to tell all of you about an article I wrote that was just published in the August edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe the initial interaction that a small business...
