What every business should really want are brand evangelists that are so happy with your product or service, that they tell everyone and send customers to your door. So how can you turn a customer into a brand evangelist? It starts with knowing what your...
Please take a look at an article I wrote that was just published in the March edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Pick the Best Features for a New Product or Service. In this article, I...
[caption id="attachment_9201" align="alignright" width="300"] The Result Of Product Feature Optimization[/caption] You may be challenged to figure out how to select from a range of features in the development of a new product or service. How are you supposed to understand what features your prospective customers really...
