Pricing Strategy

How do you set prices today?  Generally, when I ask potential clients this question, they tell me they set prices to match their competitors, only 5% less.  This is a terrible pricing strategy.  As a small company, it is extremely unlikely that you will be...

February 18, 2020 /

So how do airlines use pricing to get the most money when everyone who wants to fly seeks to spend as little money as they can?  Airlines offer bargain fares under certain conditions but they can’t make any money if they filled the plane with...

January 31, 2020 /
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