For the next couple of posts, I will be telling you about how large companies use pricing to drive your behavior in ways that benefit them. Everyone is familiar with how most cars, SUVs and trucks come in different trim levels. The higher the trim level,...
An effective pricing strategy is one of the most powerful tools any company has to increase profitability. Very importantly, it is a business tool completely within your control. You can use pricing to drive customer behaviors into patterns that increase profitability. Specifically, pricing can be...
Please take a look at an article I wrote that was just published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Develop and Exit Strategy to Sell Your Business. See the full article on page...
I have been interviewed discussing the challenges facing small businesses. The program, White House Chronicle, is going to appear on national television. It will be shown on Rhode Island PBS station WSBE this Friday 9/28 at 7:30 PM and then the program repeats on Sunday...
I am giving a free seminar at the Southern Rhode Island Chamber of Commerce in Wakefield RI on January 18th. at 12:00 and includes lunch. It is free and all are welcome and you don't have to be a chamber member to attend. The topic...
Here is a useful article giving some good information about some low cost, employee scheduling software solutions for small business. https://smallbiztrends.com/2017/04/employee-scheduling-software.html...
Every business owner wants to get more customers. The question is how to get them. Assuming that you already have both a marketing strategy and a unique selling proposition (i.e. the reason someone should buy from you), then the next step is to have a...
Here is an interesting article on inbound marketing. Is Inbound Marketing a Waste Of Time and Money? https://smallbiztrends.com/2016/06/inbound-marketing-advice-for-small-business.html ...
I would like to welcome everyone to our new blog. I will be writing about topics of interest to owners and managers at small and mid-sized companies. Key areas that I will cover include how to increase profitability, how to improve strategy development and execution,...
