Many companies are unable to fully achieve their goals because they lack an effective business strategy. The lack of an effective strategy can reveal itself in terms of low profitability, stagnant sales, or poor cash flow.
Apollo can identify the unique combination of issues that are causing your company’s business strategy to be less effective than desired and then craft a strategy that will deliver the results you are seeking.
A common problem with business strategies is that they lack focus. Companies do not want to turn away any customers and therefore end up trying to be all things to all people. This inevitably leads to an unclear perception of what the company does in the eyes of potential customers.
As part of an effort to provide more focus to a business strategy, Apollo can examine your existing customer base, industries served, order profitability and customer profitability. Further, Apollo can identify what customer behaviors drive profitability. Combining this information with the results of a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, Apollo can make recommendations of key industries to server/expand in to, and most importantly, how to gain business focus.