Marketing Analytics

Apollo applies decades of experience to help achieve these marketing effectiveness goals in a number of ways:

Data Identification

Apollo consultants will review the data that is currently available and recommend a methodology for structuring the data to facilitate downstream data manipulation and analysis. Depending on the nature of the business problem as well as data currently available, Apollo can develop customer surveys that can be used to profile current customers and identify opportunities to attract new ones.

Data Collection/Manipulation

Apollo can take any data that a customer has, even something as simple as a customer list, and organize it in a manner that allows for analysis. We can then merge that information with any other data the customer has, such as customer sales data, data from a website, other advertising data, etc. This can in turn, be merged with publicly available external data, to create a complete view of your company’s customers.

Reporting

Apollo can create custom reports that provide everything from summary data to campaign-specific results for each customer interaction. Most importantly, the reports we create will be designed to help solve the specific challenges each client faces by ensuring the reports are delivered in timely manner and address specific marketing issues.

Advanced Data Analysis

Apollo’s analytics consultants can use the data to answer any number of questions that customers have about their business and their customers such as: