Apollo can assist your company with the development of a marketing strategy that identifies and segments your target customers. Next we can work with you to develop a marketing plan to carry out the strategy. Further, we can use marketing analytics to make your marketing more efficient. Finally Apollo can help you identify what product features your customers really want, how much they are willing to pay and what your customers price sensitivity is using a conjoint analysis.
If you need more customers, or more importantly, more of the right kind of customers, you need an effective marketing strategy. Apollo’s marketing consultants can help. A marketing strategy is the framework by which a company increases sales and achieves a sustainable competitive advantage. It is based on a company’s Unique Selling Proposition (USP) which describes the unique benefit or benefits the customer gets from the company’s product or services. It defines why a customer would want to buy from you. These benefits must be meaningful to the customer. The marketing strategy also defines the groups of potential customers that would benefit from the product or service benefits..
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Marketing Plan Development and Execution
A marketing plan is a specific document that translates the marketing strategy into the actions to be taken to market a single or set of products or services. Apollo’s marketing consultants can work with your company to develop a new marketing plan, or improve the marketing plan you already have.
Apollo has developed our own five step process to develop an effective marketing plan. Once the plan has been developed, Apollo can assist you to execute it both online and offline.
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Companies of all sizes are increasingly collecting and analyzing data to optimize how they interact with their customers to increase top-line revenue and better manage their marketing costs. This consists of four services:
These services taken together can improve the effectiveness of your marketing and lower its cost.
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Product and Service Feature Optimization
Product feature optimization is the process where the best combination of product or service features and price is determined that will drive sales, market share and profitability. It is used to ensure that your next product will be successful in the marketplace.
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