[caption id="attachment_8664" align="alignright" width="300"] Operational Improvement[/caption] This article has some great advice on overcoming some of the challenges of a growing company. I especially liked the discussion of growing technology and processes to better control an organization with more employees. In fact I have an upcoming...
[caption id="attachment_8660" align="alignright" width="234"] Satisfaction With Contractors[/caption] An article I wrote was just published in the September edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe the most important action that contractors can take to have satisfied customers. I...
Trade shows offer a good opportunity to showcase your products or services in person to prospective customers. They are generally designed to facilitate interactions between vendors and the events’ attendees. The first step in using trade shows is to identify potential trade shows that you might...
If you have a product or service that needs a lot of in person interaction to get a sale, then you need a repeatable sales approach and one or more people to carry it out. Basically you need a process to generate leads, qualify them...
[caption id="attachment_8648" align="alignright" width="300"] Improving the Customer Experience[/caption] A great article about Best Buy and how it has adapted to the competition by creating a great customer experience. I have over 20 posts on improving the customer experience just this year. It is really important for...
[caption id="attachment_8643" align="alignright" width="300"] Partnering With Other Companies[/caption] With partners, you are partnering with other companies to get customers where both partners get something out of the deal. These are the different forms partnering can take: Regular Partnerships – Two companies work together to give better benefits to...
I am very pleased to tell all of you about an article I wrote that was just published in the August edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe the initial interaction that a small business...
[caption id="attachment_8614" align="alignright" width="300"] Niche Marketing[/caption] This article discusses how the retail landscape has changed over the last 30 years. However, it points out that margins have increased and that many small businesses are thriving by providing a better customer experience, a niche product or serving...
[caption id="attachment_8592" align="alignright" width="300"] How to get paid faster.[/caption] This article discusses some basics to help you collect money from your customers faster thereby improving your cash flow. I think clarity is most important. You want to be sure your invoice answers all of their questions,...
[caption id="attachment_8589" align="alignright" width="300"] Viral Marketing[/caption] Viral Marketing is the process of motivating your existing customers to refer others to your products or services in large numbers. In the startup world, going viral means that every customer you acquire brings with them through referral at least...
