I am sure you get lots of email with offers and enticements. They sit in your in box right next to emails from your friends, colleagues and relatives. Email is a very personal sales channel. As a result, the more personalized your message is, the...
This article gives some practical information about small business lending. It mentions that for most small business, the business owner’s personal credit score is often most important. But there are other factors including cash flow, a marketing plan or a business plan. I would like to...
Content Marketing is all about using the content on your site to get more customers. The idea is to have content on your site that people feel is useful and share it with others so much so that the content is spreading on its own. ...
This article suggests some ways to get more customers and use common applications to boost productivity. I especially like the use of software in the cloud which I recommend rather than buying locally installed software. This facilitates access from anywhere and eliminates the headaches of...
Today, advertisers spend more on offline advertising than online advertising. It works for lots of companies but not for all companies. There a lots of types including Radio, TV, magazines, newspapers and direct mail. The demographics of each advertising medium are the single most important thing...
Given the number of store closings expected this year – 13,000 up from 4,000 in 2016, small store owners should take note of this article. http://www.1to1media.com/employee-engagement-strategies/retail-survival-101-treating-employees-better...
Display ads are those ads that appear on websites all over the internet and often appear at the top or side in a “banner” area often referred to as banner ads. Social ads are the ads that appear on social sites such as LinkedIn and...
This article suggests some good practices when interacting with customers on social media. This is an important topic that I have posted on several times. I especially want to emphasize that you need to keep your cool. The full article can be found at http://www.business2community.com/social-media/customer-care-7-ways-provide-stellar-customer-service-social-media-01880821#x6laoMkSFku6lh5U.99...
Search engine advertising (or search engine marketing-SEM) is the process of placing ads that show up depending on what keywords are being searched for. They appear at both the top and bottom of the search page results bracketing the organic listings. This is also called...
Here is an article with some ideas on competing with the big guys. I especially want to emphasize that you should highlight what makes you different in your marketing, and what you actually sell or do. Also, the big players can change the industry you...
