Jul 18, 2017 How to Compete Against REALLY BIG Competition
Here is an article with some ideas on competing with the big guys. I especially want to emphasize that you should highlight what makes you different in your marketing, and what you actually sell or do. Also, the big players can change the industry you are in and you need to be adaptable to change course if your strategy is no longer working. The big guys have lots of money but they don’t change direction quickly.