Author: Bryan Mason

Most people understand that having a great customer experience for their customers is the key to customer satisfaction and positive word of mouth.  The customer experience is not just the buying process but starts with the awareness phase and continues past the actual purchase to...

Small Businesses can take advantage of weather forecasts to increase or decrease staffing levels depending on whether your customers buy during periods of bad weather or stay away.  This article discusses this plus some additional tips. https://smallbiztrends.com/2017/04/how-weather-affects-businesses.html  ...

Potential clients constantly ask me to develop a marketing plan for them that will really work and deliver more customers.  So, I ask them to describe their marketing strategy.  Mostly they cannot do this.  They just want more of any type of customers.  Just bring...

Every business owner wants to get more customers.  The question is how to get them.  Assuming that you already have both a marketing strategy and a unique selling proposition (i.e. the reason someone should buy from you), then the next step is to have a...

Personalized Marketing-Its not just for online companies but for any business selling to consumers.  It is the key to reduce over-discounting and in achieving high redemption rates on offers. The 3 Big Problems with Personalization in Online Sales and Marketing https://www.entrepreneur.com/article/288332  ...

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