Last time, we introduced the key concepts around understanding the marketing analytics process, the rationale being to help non-technical people understand why they are important and how to build out an analytics capability in your business based on that knowledge. We spoke about concepts such...
Marketing Analytics Key Terms In my last blog post, I discussed the four phases of the analytics journey and the types of business questions each phase is meant to address. In this post, I will introduce some of the key words and phrases used in the...
Marketing Analytics Maturity Phases In -a recent post, Apollo founder Bryan Mason discussed the data needed to support advanced marketing analytics methods. In this series of posts, I will be discussing how to use this potentially enormous data stream across the four phases of the analytics...
