This article discusses some useful marketing tips for small businesses on a tight budget. It talks about quality, focusing on community, advertising on how to figure out what to pursue. https://www.entrepreneur.com/article/244708...
Most small businesses understand that social media is the great equalizer. It allows you to engage with and cultivate customers online as effectively as any large company. Social media is all about relationship building over direct selling. It demonstrates to customers that they are understood...
Here is a useful article on strategies to retain customers. As you know, it is far easier to retain a customer than to win a new one. This all builds on the series of posts I have been doing on improving the customer experience. http://www.smallbiztechnology.com/archive/2017/04/how-to-become-a-customer-retention-guru.html/#.WQh1ERPyt1s...
Figuring out what your customers want from you is key to improving the customer experience for them. If you are like a lot of my clients, you compete every day with companies with big marketing budgets and a big research and product development budgets. The...
Because most businesses have internet connections and the price of this is affected by the market for business data lines, this is not helpful for small business. Sorry for the bad news in case you missed it. http://www.itworld.com/article/3191390/internet/us-fcc-ends-price-caps-on-many-business-data-lines.html ...
Most people understand that having a great customer experience for their customers is the key to customer satisfaction and positive word of mouth. The customer experience is not just the buying process but starts with the awareness phase and continues past the actual purchase to...
Small Businesses can take advantage of weather forecasts to increase or decrease staffing levels depending on whether your customers buy during periods of bad weather or stay away. This article discusses this plus some additional tips. https://smallbiztrends.com/2017/04/how-weather-affects-businesses.html ...
Potential clients constantly ask me to develop a marketing plan for them that will really work and deliver more customers. So, I ask them to describe their marketing strategy. Mostly they cannot do this. They just want more of any type of customers. Just bring...
Here is a useful article giving some good information about some low cost, employee scheduling software solutions for small business. https://smallbiztrends.com/2017/04/employee-scheduling-software.html...
Every business owner wants to get more customers. The question is how to get them. Assuming that you already have both a marketing strategy and a unique selling proposition (i.e. the reason someone should buy from you), then the next step is to have a...
