Please take a look at an article I wrote that was just published in the July edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called An Effective Business Strategy. In it I describe why you want an effective business strategy,...
Please take a look at an article I wrote that was just published in the June edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). I have been writing articles in the RISBJ for some time now to share what I...
A fair number of clients ask me to help them cut costs as a means to improve profitability. I am happy to help them. But my help comes with a warning. In nine years as a small business consultant, I have rarely found cost cutting...
Here is good advice on stepping out of the day to day emergencies so you can focus on growing your business. As Your Company Grows, You Need to Stop Constantly Dealing With Day-to-Day Fires https://www.entrepreneur.com/article/315231 ...
A lot of business owners and budding entrepreneurs ask me why they should have a business plan. They complain that the bank wants one to get a loan and doing one is a lot of work. Of course, for a new business, a business plan...
[caption id="attachment_8958" align="alignright" width="300"] Business Strategy Creates Value[/caption] A business strategy is the winning formula that will make your business successful. The successful execution of the strategy creates a valuable product or service and the means to deliver it. It is the most fundamental element of...
Please take a look at an article about the work I did with Oakley Home Access to build their success. For Oakley, I developed a marketing plan, recommended branding changes, developed job descriptions and made a Customer Relationship Management (CRM) recommendation. In addition, I identified...
I believe that the most powerful and constructive use of pricing is to use pricing to drive customer behaviors into patterns that drive profitability forward. In order to do this you need to understand what customer patterns will achieve this result. To figure this out,...
Over discounting costs small businesses money every day. It’s a bad practice. Over discounting comes in two flavors. The first is when a company offer discounts so frequently that customers don’t want to buy without a discount. The second occurs when discounts are offered when they...
[caption id="attachment_8942" align="alignright" width="300"] A Product With High Perceived Value[/caption] Mistake # 2 – You price based on what you need to make a profit It may seem that figuring out how much to charge so that you make a profit and then pricing accordingly is a...
