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Management Consulting for Small and Mid-sized Companies

Marketing Cookies (AKA Tracking Cookies) are going away by January 2022 (thank goodness, not the cookies we eat).  Google is removing this from the Chrome browser and will no longer pass this information or any individual identity information to marketers.  This follows actions already taken...

Marketing Analytics Maturity Phases In -a recent post, Apollo founder Bryan Mason discussed the data needed to support advanced marketing analytics methods. In this series of posts, I will be discussing how to use this potentially enormous data stream across the four phases of the analytics...

Advanced Marketing Analytics Marketing analytics techniques are used to determine what marketing approaches are working and not working.  Once you know that, you can focus your efforts on what is working and therefore increase your overall marketing effectiveness. In order to gain insights that can be leveraged...

My work this year has shown me how the pandemic has affected companies very differently.  As you all know, industries depending on in person sales (restaurants, stores, etc.) have faced massive challenges to stay in business.  Other industries were much less affected.  It also showed...

I have not written any posts since the beginning of the pandemic.  I did not feel comfortable just carrying on as if nothing had changed.  For the last nine months, I have worked diligently to help my clients get PPP and other loans, developed many...

How do you set prices today?  Generally, when I ask potential clients this question, they tell me they set prices to match their competitors, only 5% less.  This is a terrible pricing strategy.  As a small company, it is extremely unlikely that you will be...

So how do airlines use pricing to get the most money when everyone who wants to fly seeks to spend as little money as they can?  Airlines offer bargain fares under certain conditions but they can’t make any money if they filled the plane with...

Some department stores use pricing to drive you to buy now, in other words-urgency.  They have lots of short single day, weekend or three day sales.  These sales are generally not on everything, but a lot of items are included.  Most often, they send out...

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