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Management Consulting for Small and Mid-sized Companies

Please take a look at an article I wrote that was published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Develop a Successful Marketing Strategy.  It  even made the cover! In this article, I talk...

You may have gone to a movie theatre on a weekday afternoon and found very few people there.  You might even ask yourself why they bother to be open.  The answer is simple economics.  Movie theatres have a lot of fixed cost-Rent, utilities, etc.  The...

The first step in developing a successful marketing strategy is to validate that you have a very solid business strategy. Business Strategy A business strategy defines how a company is going to create and deliver a valuable product or service to the marketplace.  It is based on...

Pricing Fast food restaurants use pricing to drive your behavior.  Most people are familiar with a selection of food offerings at Fast Food restaurants that are heavily discounted.  These have many names such as the Dollar Menu or the Value Menu, etc.  The restaurants are trying...

For the next couple of posts, I will be telling you about how large companies use pricing to drive your behavior in ways that benefit them. Everyone is familiar with how most cars, SUVs and trucks come in different trim levels.  The higher the trim level,...

An effective pricing strategy is one of the most powerful tools any company has to increase profitability.  Very importantly, it is a business tool completely within your control.  You can use pricing to drive customer behaviors into patterns that increase profitability.  Specifically, pricing can be...

Why You Need a Technology Plan Before you purchase software that is going to provide an important function for your business such as for customer relationship management (CRM), work flow management, customer service or the like, you should develop a technology plan.  While the software you...

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