My Article in the Rhode Island Small Business Journal on Getting More Customers – Part One Please take a look at an article I wrote that was just published in the January edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
Summary Over the last five posts I have reviewed some of the important factors that affect profitability. Step 1 – Reviewing Your Business Strategy and Marketing Strategy In the first post I discussed and I hope provided a compelling case to build a business strategy around fulfilling some...
Step 5 – Improving Efficiency [caption id="attachment_9149" align="alignright" width="300"] Improving Efficiency[/caption] Are your production or service processes efficient? Are they carried out at the lowest possible cost for the quality and timeliness you want? The last part of that question is most important – for the quality...
Step 4 – Improving Product and Service Delivery How are you at delivering your service or building your product? How do you maintain quality? Do you have a lot of defects? Do you even know? Do you have a lot of service do-overs or returns? Do...
Please take a look at an article I wrote that was just published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Improve Profitability. See the full article on page 8-9 of the October issue at https://issuu.com/gillantini/docs/risbj_v7_no10_issue_proof Bryan...
Step 3 – Keeping Customers Are you losing customers? If so, why? Is it poor service or a bad customer experience? Be objective. I am sure you are fully aware that it is much more expensive to find a new customer than to retain one you...
Many business owners are challenged to identify the best ways to increase profitability at their company. They are working too hard but not achieving the business results they want. They want to know what they can do to have the greatest impact on profitability so...
Step 2 – Getting More Customers Types of Customers Do you need more customers? While the answer is usually yes, the key question is what kinds of customers do you want. And key to answering that question is figuring out what kinds of customers are the most...
Introduction With this post, I am beginning a series of five articles outlining a set of five actions to take to identify and rectify issues standing in the way of improved profitability. This first post begins with a review of a company’s business and marketing strategies. Step...
