One of the biggest mistakes small companies make is not raising prices every year or two. First of all, your costs are typically going up and you need to raise prices to get that money back. Otherwise your margins will fall and unless your sales...
[caption id="attachment_8934" align="alignright" width="300"] Pricing Strategy[/caption] Myth #1 – You need to price at or below your competitors. Especially for small companies, you need to differentiate your company and its products and price based on perceived value. Let’s face it, you will never be the low cost...
I am presenting on the topic of small business pricing strategies this Thursday evening 4/26/18 at the Newport Interactive Marketers meeting at The Parlor Restaurant, 200 Broadway, Newport RI 02840. Networking begins at 6:00 and my talk at 7:00. All are welcome. Hope to see...
So you have read the other posts in this series – Awareness, Consideration/Justification, and Decision/Purchase (if you missed any, you can just scroll back down this page and back to prior pages of older posts). You have thought about the length of the Buyer’s Journey...
I am being interviewed on Monday 4/23/2018 from 12:00 noon to 1:00 PM on WADK AM 1540 on “How to Price your Product or Service – The 5 top Myths and Mistakes”. You can also listen live at http://wadk.com/podcasts/-1540-live Bryan Mason...
[caption id="attachment_8913" align="alignright" width="300"] Understanding The Joy of the Purchase[/caption] In the Decision/Purchase phase, you need to have the most interaction with the customer. This is where you brag about your product, discuss the experiences of current customers, offer case studies and demonstrate that your prospective...
[caption id="attachment_8903" align="alignright" width="300"] Buyer Gathering Information[/caption] In the consideration phase of the Buyer’s Journey, the prospective customer begins to gather more information. 72% of buyers start looking using Google search by typing in some keywords. So in this phase, you want to make available educational...
Please take a look at an article I wrote that was just published in the March edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I explain the four phases of the Buyer’s Journey. It is important to understand...
The awareness phase of the Buyer’s Journey is sometimes called the inspiration. In this phase, the prospective customer recognizes that they have a need or desire. In this phase, you want your prospective customer to become aware of your company and product. In this phase,...
[caption id="attachment_8892" align="alignright" width="300"] State Wide Business After Hours[/caption] Please join me today at the Apollo Consulting Group table at the State Wide Business After Hours event from 4:30 to 7:30 at Rhodes-On-The-Pawtuxet, 60 Rhodes Place Cranston, RI 02910. Bryan B Mason Apollo Consulting Group, Newport, RI...
