Oct 29, 2019 My RISBJ Article on How to Develop a Successful Marketing Strategy
Please take a look at an article I wrote that was published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Develop a Successful Marketing Strategy. It even made the cover!
In this article, I talk about how to identify your customer’s characteristics, marketing personas and customer segmentation. I also relate a marketing strategy to the business strategy and the marketing plan.
See the full article on page 29 of the October issue at
Bryan B Mason
Apollo Consulting Group, Newport, RI