My RISBJ Article on How to Develop a Successful Marketing Strategy

My RISBJ Article on How to Develop a Successful Marketing Strategy

Please take a look at an article I wrote that was published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Develop a Successful Marketing Strategy.  It  even made the cover!

In this article, I talk about how to identify your customer’s characteristics, marketing personas and customer segmentation.  I also relate a marketing strategy to the business strategy and the marketing plan.

See the full article on page 29 of the October issue at

https://issuu.com/gillantini/docs/risbj_v9_no9_issue_proof

Bryan B Mason

Apollo Consulting Group, Newport, RI

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