Artificial Intelligence (AI)

Supervised Learning and Regression Analysis in Marketing Analytics

Last time, we introduced the key concepts around understanding the marketing analytics process, the rationale being to help non-technical people understand why they are important and how to build out an analytics capability in your business based on that knowledge. We spoke about concepts such...

July 28, 2021 / 0 Comments

Marketing analytics consultants describes the limits of machine learning

Marketing Analytics 101: Key Terms to Understand and Why It Matters

Marketing Analytics Key Terms In my last blog post, I discussed the four phases of the analytics journey and the types of business questions each phase is meant to address. In this post, I will introduce some of the key words and phrases used in the...

May 05, 2021 / 0 Comments

Artificial Intelligence (AI)

Supervised Learning and Regression Analysis in Marketing Analytics

Marketing Analytics 101: Key Terms to Understand and Why It Matters

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