Marketing Plan

Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful?  Most small business people involved in sales and marketing want more customers. I...

My Article in the Rhode Island Small Business Journal on Getting More Customers – Part One Please take a look at an article I wrote that was just published in the January edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called...

Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful?  Most small business people involved in sales and marketing want more customers. I...

Here are some good advertising ideas that can be done on a shoe string from Small Business Trends. See the complete article: https://smallbiztrends.com/2018/03/small-business-advertising-ideas.html   Bryan B Mason Apollo Consulting Group, Newport, RI...

[caption id="attachment_8869" align="alignright" width="275"] Marketing Plan Results[/caption] If you need more customers, or more importantly, more of the right kind of customers, you need a marketing plan. What is a marketing plan? It is a specific document that translates the marketing strategy into the actions to be taken...

Using existing platforms is about leveraging existing web sites, social media platforms and apps to get more customers.  You can get your app in the app stores, build browser extensions for Chrome and Mozilla and get people to sign up and share their experiences through...

[caption id="attachment_8767" align="alignright" width="300"] Using Engineering as Marketing[/caption] Using engineering as marketing is building tools that people use that lead them to tell others and to become a customer themselves.  I have done this only once before and forgot about this altogether.  So I have to...

Speaking Engagements are good for Marketing Consultants but not for Everyone Speaking engagements are not for everyone or for every type of company.  If you are seeking to build your credibility and/or you have a relatively complicated message to get out, speaking engagements can be effective. ...

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