This article covers some key marketing trends for 2018. One of the most important is the movement to personalized content. Unfortunately, true personalized content requires that you know something about your customers individually and are able address them individually. This requires at least some basic data. Many small businesses don’t have this. What you can do without this data is make your content valuable, relevant and consistent. This will go a long way to increasing customer engagement. Content should be a key component of both your marketing strategy and your marketing plan.
Read more at https://www.business2community.com/content-marketing/content-marketing-trends-will-help-small-business-thrive-2018-01965548#6RegfVZBMTXQ6tht.99