Introduction With this post, I am beginning a series of five articles outlining a set of five actions to take to identify and rectify issues standing in the way of improved profitability. This first post begins with a review of a company’s business and marketing strategies. Step...
Please take a look at an article I wrote that was just published in the July edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called An Effective Business Strategy. In it I describe why you want an effective business strategy,...
[caption id="attachment_8958" align="alignright" width="300"] Business Strategy Creates Value[/caption] A business strategy is the winning formula that will make your business successful. The successful execution of the strategy creates a valuable product or service and the means to deliver it. It is the most fundamental element of...
Here is an article that is really about differentiating your product or service. In this way, you can charge more because you are providing more value to the customer. I often recommend providing a great customer experience for those in retail or services, but it...
Here is an article with some ideas on competing with the big guys. I especially want to emphasize that you should highlight what makes you different in your marketing, and what you actually sell or do. Also, the big players can change the industry you...
