With employees more and more using their own devices (phones, tablets, etc.) for on the job work, every small business owner needs some policies and controls on their use. Here is a useful article that discusses this. https://smallbiztrends.com/2013/06/byod-trend-productivity-security.html...
We have been talking a lot about using social media to engage customers and prospective customers. We have also talked about how social media is best for building relationships over direct selling. In this vein, using social media requires you to be part of a...
Here is an article with some useful tips for establishing your brand. Having a strong brand not only attracts customers to you but you can charge a premium for what you do or sell. See the attached article. http://www.business2community.com/small-business/5-innovative-ways-build-killer-small-business-brand-01849813#I4pc0JIgC70vXyow.97 ...
Before social media, a disgruntled customer might tell a few people about their bad experience. Now, they can tell millions. So it is important to respond immediately and appropriately. We have been talking a lot about improving the customer experience and how different customers want...
As most of my clients use QuickBooks, I thought I would pass around this article that discusses some of the navigation and other updates just announced. https://smallbiztrends.com/2017/05/quickbooks-online-navigation-changes.html...
Last time I described how the “Community Manager” is the key company representative to solve customer’s issues in the online community. In this post, I describe how the “Community Manager” is the Chief Market Listener. That is, they listen online to get the real, un-filtered...
Here are some good tips for small businesses that need seasonal employees. There is also a link within to a related article covering strategies for hiring recent college graduates. https://www.entrepreneur.com/article/292037 ...
This article discusses some useful marketing tips for small businesses on a tight budget. It talks about quality, focusing on community, advertising on how to figure out what to pursue. https://www.entrepreneur.com/article/244708...
Most small businesses understand that social media is the great equalizer. It allows you to engage with and cultivate customers online as effectively as any large company. Social media is all about relationship building over direct selling. It demonstrates to customers that they are understood...
Here is a useful article on strategies to retain customers. As you know, it is far easier to retain a customer than to win a new one. This all builds on the series of posts I have been doing on improving the customer experience. http://www.smallbiztechnology.com/archive/2017/04/how-to-become-a-customer-retention-guru.html/#.WQh1ERPyt1s...
