You may have gone to a movie theatre on a weekday afternoon and found very few people there. You might even ask yourself why they bother to be open. The answer is simple economics. Movie theatres have a lot of fixed cost-Rent, utilities, etc. The...
The first step in developing a successful marketing strategy is to validate that you have a very solid business strategy. Business Strategy A business strategy defines how a company is going to create and deliver a valuable product or service to the marketplace. It is based on...
Pricing Fast food restaurants use pricing to drive your behavior. Most people are familiar with a selection of food offerings at Fast Food restaurants that are heavily discounted. These have many names such as the Dollar Menu or the Value Menu, etc. The restaurants are trying...
For the next couple of posts, I will be telling you about how large companies use pricing to drive your behavior in ways that benefit them. Everyone is familiar with how most cars, SUVs and trucks come in different trim levels. The higher the trim level,...
An effective pricing strategy is one of the most powerful tools any company has to increase profitability. Very importantly, it is a business tool completely within your control. You can use pricing to drive customer behaviors into patterns that increase profitability. Specifically, pricing can be...
I would like to invite you to a seminar where I will be talking about why you need a technology plan, what goes into it and the steps to create one. Date: Tuesday, July 16, 2019 from 7:30-8:45 AM Location: Providence Chamber of Commerce, 30 Exchange Terrace,...
Why You Need a Technology Plan Before you purchase software that is going to provide an important function for your business such as for customer relationship management (CRM), work flow management, customer service or the like, you should develop a technology plan. While the software you...
I want to invite you to a seminar that will explain what a Customer Relationship Management (CRM) system is and why you want one. Typically, a CRM system is used to increase the effectiveness of a company’s sales force and to improve the customer experience. ...
Please take a look at an article I wrote that was published in the April edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called A Challenging Business Turnaround. In this article, I talk about one company’s set of complex problems including...
Many Customer Relationship Management (CRM) systems can be used to prepare an estimate or sales proposal for a prospective customer. As we discussed last time, a CRM typically has a place to track opportunities, the value of those opportunities, the timeframe to close, etc., in...
