Following up on a post from last week on ways to control the use of employees’ own devices when used for work, here is a useful article on protecting customer data. This is very important topic and most small businesses don’t know what to do,...
In last week’s post, I talked about needing to provide a different experience for different types of customers. Then I provided the first of five approaches to getting the right kind of customer facing staff to be able to do it. I now continue with...
As we have discussed before, different types of customers want a different experience. Younger customers may prefer speed and efficiency and to be able to do everything at the touch of a button. Older customers often want a more personal interaction. Customers from different cultures...
With employees more and more using their own devices (phones, tablets, etc.) for on the job work, every small business owner needs some policies and controls on their use. Here is a useful article that discusses this. https://smallbiztrends.com/2013/06/byod-trend-productivity-security.html...
We have been talking a lot about using social media to engage customers and prospective customers. We have also talked about how social media is best for building relationships over direct selling. In this vein, using social media requires you to be part of a...
Here is an article with some useful tips for establishing your brand. Having a strong brand not only attracts customers to you but you can charge a premium for what you do or sell. See the attached article. http://www.business2community.com/small-business/5-innovative-ways-build-killer-small-business-brand-01849813#I4pc0JIgC70vXyow.97 ...
Before social media, a disgruntled customer might tell a few people about their bad experience. Now, they can tell millions. So it is important to respond immediately and appropriately. We have been talking a lot about improving the customer experience and how different customers want...
As most of my clients use QuickBooks, I thought I would pass around this article that discusses some of the navigation and other updates just announced. https://smallbiztrends.com/2017/05/quickbooks-online-navigation-changes.html...
Last time I described how the “Community Manager” is the key company representative to solve customer’s issues in the online community. In this post, I describe how the “Community Manager” is the Chief Market Listener. That is, they listen online to get the real, un-filtered...
Here are some good tips for small businesses that need seasonal employees. There is also a link within to a related article covering strategies for hiring recent college graduates. https://www.entrepreneur.com/article/292037 ...
