[caption id="attachment_8668" align="alignright" width="300"] Networking Event[/caption] Sponsoring offline events such as conferences, networking events or even meetups can be a successful way to get more customers. These types of events allow you to engage directly with potential customers to more fully understand and validate your assumptions...
Trade shows offer a good opportunity to showcase your products or services in person to prospective customers. They are generally designed to facilitate interactions between vendors and the events’ attendees. The first step in using trade shows is to identify potential trade shows that you might...
If you have a product or service that needs a lot of in person interaction to get a sale, then you need a repeatable sales approach and one or more people to carry it out. Basically you need a process to generate leads, qualify them...
[caption id="attachment_8648" align="alignright" width="300"] Improving the Customer Experience[/caption] A great article about Best Buy and how it has adapted to the competition by creating a great customer experience. I have over 20 posts on improving the customer experience just this year. It is really important for...
[caption id="attachment_8643" align="alignright" width="300"] Partnering With Other Companies[/caption] With partners, you are partnering with other companies to get customers where both partners get something out of the deal. These are the different forms partnering can take: Regular Partnerships – Two companies work together to give better benefits to...
[caption id="attachment_8589" align="alignright" width="300"] Viral Marketing[/caption] Viral Marketing is the process of motivating your existing customers to refer others to your products or services in large numbers. In the startup world, going viral means that every customer you acquire brings with them through referral at least...
I am sure you get lots of email with offers and enticements. They sit in your in box right next to emails from your friends, colleagues and relatives. Email is a very personal sales channel. As a result, the more personalized your message is, the...
Content Marketing is all about using the content on your site to get more customers. The idea is to have content on your site that people feel is useful and share it with others so much so that the content is spreading on its own. ...
Today, advertisers spend more on offline advertising than online advertising. It works for lots of companies but not for all companies. There a lots of types including Radio, TV, magazines, newspapers and direct mail. The demographics of each advertising medium are the single most important thing...
Display ads are those ads that appear on websites all over the internet and often appear at the top or side in a “banner” area often referred to as banner ads. Social ads are the ads that appear on social sites such as LinkedIn and...
