Please take a look at an article I wrote that was published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called How to Develop a Successful Marketing Strategy. It even made the cover! In this article, I talk...
The first step in developing a successful marketing strategy is to validate that you have a very solid business strategy. Business Strategy A business strategy defines how a company is going to create and deliver a valuable product or service to the marketplace. It is based on...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
My Article in the Rhode Island Small Business Journal on Getting More Customers – Part One Please take a look at an article I wrote that was just published in the January edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com) called...
Free Seminar for Small Business Owners, Sales Professionals and Marketing Professionals who want to Get More Customers Is this the year you are going to get lots of new customers and be more successful? Most small business people involved in sales and marketing want more customers. I...
Introduction With this post, I am beginning a series of five articles outlining a set of five actions to take to identify and rectify issues standing in the way of improved profitability. This first post begins with a review of a company’s business and marketing strategies. Step...
I have written a lot about how small business needs to create value, fill a niche, and overall differentiate yourself with your products and your service in order to stay relevant. If you are a small retailer, the products you select for sale can be...
Unique Selling Proposition A Unique Selling Proposition (USP) describes the unique benefit or benefits the customer gets from the company’s products or services. The USP must be meaningful to the customer. The USP is designed to differentiate your company’s products and services from the competition and...
Today I begin a five post series defining the five elements of marketing. Marketing Strategy Most of my clients need more customers, or more importantly, more of the right kind of customers. The first step is to develop an effective marketing strategy. A marketing strategy is the...
So this is the 22nd and last post in this series on getting more customers that I started in June. In this journey, I have described almost two dozen sales channels that can be used to get more customers. I have also tried to point out...
