[caption id="attachment_8767" align="alignright" width="300"] Using Engineering as Marketing[/caption] Using engineering as marketing is building tools that people use that lead them to tell others and to become a customer themselves. I have done this only once before and forgot about this altogether. So I have to...
Speaking Engagements are good for Marketing Consultants but not for Everyone Speaking engagements are not for everyone or for every type of company. If you are seeking to build your credibility and/or you have a relatively complicated message to get out, speaking engagements can be effective. ...
[caption id="attachment_8736" align="alignright" width="300"] Rates of Facebook Post Engagement[/caption] This article covers some key marketing trends for 2018. One of the most important is the movement to personalized content. Unfortunately, true personalized content requires that you know something about your customers individually and are able address...
[caption id="attachment_8730" align="alignright" width="417"] Publicity Stunts[/caption] Unconventional public relations are activities you do to gain good press that are not your run of the mill press releases. Generally, there are two kinds – publicity stunts and customer appreciation events/actions. Publicity stunts are things you do specifically to...
This article is about using publicity from traditional media outlets such as newspapers, magazines and online news sources to get more customers. I can tell you as a small business consultant that being mentioned in an article or being featured can greatly increase your visibility...
With community building, you make use of your user community by encouraging them to make connections which leads to relationships which is all designed to bring more customers into the fold. What you are aiming at is to spark evangelism by encouraging your most passionate...
[caption id="attachment_8677" align="alignright" width="300"] Coupon Sites[/caption] Affiliate Programs are arrangements with companies or individuals to pay them for selling your product or providing qualified leads. In the retail world, companies like Amazon sell (and often warehouse and ship the product) the product and pay the affiliate company...
[caption id="attachment_8668" align="alignright" width="300"] Networking Event[/caption] Sponsoring offline events such as conferences, networking events or even meetups can be a successful way to get more customers. These types of events allow you to engage directly with potential customers to more fully understand and validate your assumptions...
Trade shows offer a good opportunity to showcase your products or services in person to prospective customers. They are generally designed to facilitate interactions between vendors and the events’ attendees. The first step in using trade shows is to identify potential trade shows that you might...
If you have a product or service that needs a lot of in person interaction to get a sale, then you need a repeatable sales approach and one or more people to carry it out. Basically you need a process to generate leads, qualify them...
