[caption id="attachment_8736" align="alignright" width="300"] Rates of Facebook Post Engagement[/caption] This article covers some key marketing trends for 2018. One of the most important is the movement to personalized content. Unfortunately, true personalized content requires that you know something about your customers individually and are able address...
Here is an article that talks about the need to differentiate your company, build your online presence and engage in a conversation with your customers. All three contribute to the creation of your marketing strategy and your marketing plan. Read the full article at: http://socialbarrel.com/tips-small-business-marketing/113111/...
[caption id="attachment_8643" align="alignright" width="300"] Partnering With Other Companies[/caption] With partners, you are partnering with other companies to get customers where both partners get something out of the deal. These are the different forms partnering can take: Regular Partnerships – Two companies work together to give better benefits to...
[caption id="attachment_8614" align="alignright" width="300"] Niche Marketing[/caption] This article discusses how the retail landscape has changed over the last 30 years. However, it points out that margins have increased and that many small businesses are thriving by providing a better customer experience, a niche product or serving...
[caption id="attachment_8589" align="alignright" width="300"] Viral Marketing[/caption] Viral Marketing is the process of motivating your existing customers to refer others to your products or services in large numbers. In the startup world, going viral means that every customer you acquire brings with them through referral at least...
Search engine advertising (or search engine marketing-SEM) is the process of placing ads that show up depending on what keywords are being searched for. They appear at both the top and bottom of the search page results bracketing the organic listings. This is also called...
This article reinforces several themes I have been discussing including customer targeting and real time customer service. There are also several other good topics. http://mashable.com/2016/09/14/5-ways-social-media-changed-business/#RM6111fH8aqq...
Here is an article with some useful tips for establishing your brand. Having a strong brand not only attracts customers to you but you can charge a premium for what you do or sell. See the attached article. http://www.business2community.com/small-business/5-innovative-ways-build-killer-small-business-brand-01849813#I4pc0JIgC70vXyow.97 ...
This article discusses some useful marketing tips for small businesses on a tight budget. It talks about quality, focusing on community, advertising on how to figure out what to pursue. https://www.entrepreneur.com/article/244708...
Potential clients constantly ask me to develop a marketing plan for them that will really work and deliver more customers. So, I ask them to describe their marketing strategy. Mostly they cannot do this. They just want more of any type of customers. Just bring...
