I continue on describing how to use various sales channels with a discussion on search engine optimization (SEO). This is a really big topic but I will try to hit the key points. SEO is really about improving your display ranking in search engines so...
Here is a useful article describing how to offer e-commerce capability and fulfillment with service that matches or exceeds the big boys while maintaining your company’s uniqueness. https://www.entrepreneur.com/article/295945 Offer flawless service, and your customers will keep coming back. Lately, e-commerce order and fulfillment seems dominated by Goliaths. In...
I am going to start with the Using Blogs sales channel because you are reading my blog and this fact provides a great context. There are two main ways to use a blog to get more customers. The first is to use it as I do. ...
This article has some useful things to keep in mind to help you build your business. I especially like the service focus and the getting customer feedback items. I have blogged on these before and believe you cannot emphasize them enough. See the complete post at...
OK, you want to get more customers. How many do you want? This is very important for you to define. Generally you need enough to take your company to the next level. This might mean becoming profitable, or this might mean increasing profitability by a...
With this post, I am beginning a series on getting more customers. Most of my customers think that getting more customers is the answer to all of their problems. They are usually wrong in this respect because you need to get most of the other...
This article reinforces several themes I have been discussing including customer targeting and real time customer service. There are also several other good topics. http://mashable.com/2016/09/14/5-ways-social-media-changed-business/#RM6111fH8aqq...
Following up on a post from last week on ways to control the use of employees’ own devices when used for work, here is a useful article on protecting customer data. This is very important topic and most small businesses don’t know what to do,...
In last week’s post, I talked about needing to provide a different experience for different types of customers. Then I provided the first of five approaches to getting the right kind of customer facing staff to be able to do it. I now continue with...
As we have discussed before, different types of customers want a different experience. Younger customers may prefer speed and efficiency and to be able to do everything at the touch of a button. Older customers often want a more personal interaction. Customers from different cultures...
