So you have read the other posts in this series – Awareness, Consideration/Justification, and Decision/Purchase (if you missed any, you can just scroll back down this page and back to prior pages of older posts). You have thought about the length of the Buyer’s Journey...
I am being interviewed on Monday 4/23/2018 from 12:00 noon to 1:00 PM on WADK AM 1540 on “How to Price your Product or Service – The 5 top Myths and Mistakes”. You can also listen live at http://wadk.com/podcasts/-1540-live Bryan Mason...
[caption id="attachment_8913" align="alignright" width="300"] Understanding The Joy of the Purchase[/caption] In the Decision/Purchase phase, you need to have the most interaction with the customer. This is where you brag about your product, discuss the experiences of current customers, offer case studies and demonstrate that your prospective...
[caption id="attachment_8903" align="alignright" width="300"] Buyer Gathering Information[/caption] In the consideration phase of the Buyer’s Journey, the prospective customer begins to gather more information. 72% of buyers start looking using Google search by typing in some keywords. So in this phase, you want to make available educational...
Please take a look at an article I wrote that was just published in the March edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I explain the four phases of the Buyer’s Journey. It is important to understand...
The awareness phase of the Buyer’s Journey is sometimes called the inspiration. In this phase, the prospective customer recognizes that they have a need or desire. In this phase, you want your prospective customer to become aware of your company and product. In this phase,...
[caption id="attachment_8892" align="alignright" width="300"] State Wide Business After Hours[/caption] Please join me today at the Apollo Consulting Group table at the State Wide Business After Hours event from 4:30 to 7:30 at Rhodes-On-The-Pawtuxet, 60 Rhodes Place Cranston, RI 02910. Bryan B Mason Apollo Consulting Group, Newport, RI...
Here are some good advertising ideas that can be done on a shoe string from Small Business Trends. See the complete article: https://smallbiztrends.com/2018/03/small-business-advertising-ideas.html Bryan B Mason Apollo Consulting Group, Newport, RI...
[caption id="attachment_8884" align="alignright" width="300"] Buyer's Journey[/caption] With this article, I begin a series on understanding the Buyer’s Journey. Sometime this is called the Buying Cycle. It is important to understand the Buyer’s Journey so that you can provide the right information at the right time and...
Please take a look at an article I wrote that was just published in the February edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I provide some tips on hiring people and keeping people you have. I also...
